Imagine you own a lemonade stand in the middle of a crowded street during summer.
You are convinced everyone will want your lemonade:
It’s hot.
People are thirsty.
Your product helps them.
A no-brainer, right?
But after 2 hours you sold only 2 cups.
The problem was not the product.
The problem was awareness.
People were too busy to notice you, understand what you offered, or realize you could help them.
Testing is often the same.
Developers, managers, and stakeholders are overwhelmed with their daily work. They do not automatically see the value testers bring.
If we want people to value our insights, risks, and information, we need to learn how to present and “sell” them better.
Do not wait for people to ask for your help.
Show them how you can help solve their problems.
Eventually, once they understand the value you bring, they will come looking for your lemonade.